to B business has become a new growth point for brand owners, and the big wave of government and enterprise sunshine procurement has also pushed the three major office supply brands to the top of the tide

Deli Collective is not listed, comply with the momentum obtained by Ebang power, in 2021, Deli collective annual revenue of 38 billion, of which to B business Deli Jishi revenue of more than 10 billion. The effective toB business began in 2011, and the revenue of Jishi Mall has exceeded 10 billion in 2020.

In the traditional focus of slowing business growth, to B procurement “Morninglight Corip” broke out, in 2021 to achieve a revenue of 7.76 billion yuan, an increase of 55%; Net profit was 240 million yuan, up 68% year-on-year.

This is an industry where light demand determines upstream supply.

Morninglight concluded that the combined market space of these three categories exceeds the scale of 3 trillion, and the future of Morninglight Colleep is significant.” The buyer and the supplier are more like a synergistic symbiosis, where the customer needs, they will build the ability to respond, to achieve a balance state. Before the traditional production, it may take 20 years to create a tens of millions of customers, and in the procurement process of central state-owned enterprises, an order may be rare. In the statement of investor relations activities issued by Morninglight on March 29, 2022, Morninglight hinted that in 2022, Cleep should continue to introduce talents, cooperate with the rapid growth of business, and the product category should also be expanded from office supplies one-stop service to marketing gifts and MRO.

Since 2011, from the brand manufacturer to the office integration service provider transformation, Tongxin has been on this road for more than 10 years. In 2021, the company’s semi-annual report shows that the company’s revenue growth is mainly from the rapid growth of B2B business sales of office materials, and the collective B2B business income of the company increased to 4.365 billion yuan, accounting for 97.30% of the company’s operating income.

Yang Jun, general manager of the collective Marketing Department, remembered that “in 2013, the State Grid preliminary collection, and the collective also won the bid, and an order has a scale of four or five million.” Chenguang focus business to cultural and educational office supplies manufacturing operations and sales, to the campus around the offline stores as an important channel – Chenguang in the national structure of 80,000 offline stores – this is not only the former wind accumulation of Chenguang, but also the most serious part of the epidemic impact, by the end of 2021, Chenguang has closed about 5,000 offline stores. At this point, aggregating has become the second curve with significant collective growth potential.

Reflected in the revenue structure of stationery brands, it is the rise of the different army of business to B.

Jishi focus solo customers collected core state organs, provinces and municipal governments, mobile, State grid, Enron and other hundreds of large enterprises, the number of users more than 100,000.

Chenguang Klip is important for the government, enterprises and institutions, the world’s top 500 enterprises and other small and medium-sized enterprises to provide cost-effective one-stop office procurement services.

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Recently, the 2021 annual report released by Chenguang Shares shows that the company achieved operating income of 17.6 billion yuan, an increase of 34%; Net profit returned to the mother after deducting non-profits of 1.35 billion yuan, an increase of 22.38%.

Concerted collective has not yet released the 2021 financial report, according to the old financial report, in 2020, Concerted to achieve operating income of 8.09 billion yuan, of which, concerted B2B customer business to achieve operating income of 6.952 billion yuan, an increase of 52.79%, net profit of 298 million yuan, an increase of 100.70%.

In contrast to the dual revenue structure of Morninglight’s old and new business, which accounts for half (new business Colleep and Jiumu account for half, traditional business accounts for half), Qi Xin’s to B business outperformed the rest of the revenue, accounting for more than 85%