For example, around 2011, Deli, Chenguang, and Pull together from to C retail uncable, each incubated to B procurement platform Deli Jishi, Chenguang Clep, and Pull together mall; And from the office supplies procurement uncable, quickly adjust to the third-party platform model, introduce more suppliers, reduce MRO, employee benefits and other product categories. In the scale of consumer Internet, in addition to Jingdong, few successful cases of transformation, this opportunity is not left to property Internet companies?
In addition, in the process of expanding the category, the operation of non-office products requires cross-scale professional capabilities.
Selling hardware supplies for 17 years, Yang Shu first induction growth pleasure.
You can’t even imagine that these brands have become property Internet platforms with a market value of more than 10 billion.”
You may not imagine that a hardware store owner’s orders skyrocketed from an office tool brand.
The Ebang think tank studies the differentiation of feeling, facing the non-productive material procurement market, the upstream is the supplier of tens of millions of SKUs, the light is more than 44 million enterprises and tens of thousands of government parts, and the light is composed of a large number of adjacent nodes and localized traders. Hardware office procurement, is a regional strong, channel closed industry, SKU up to millions, but really can produce quality business is very few.
Just like an office function dealer commented: “These years, office function brands from office supplies to tools, furniture, financial products, gifts and other scales, always refresh the master cognition.” In the process of assisting more hardware store owners like Yang Shu, they have also grown into the absolute “chain master” of a new generation of large office property chains. For the brand enterprise of “specialized and deep”, can it be useful to solve and draw an extremely beautiful growth arc?
. “The channel has changed, and the entire operating establishment has to change.” This is also the key link to unlock light procurement needs and explore the growth potential of the platform. As the chain master, the fair platform must not only protect my comprehensive gross margin, but also let the suppliers who enter the platform make money.
Let Yang Shu no longer worry is that he created through the process of property Internet fair platform free supply of SaaS tools, can be very convenient on the ground, fill my product inventory into the system, or do things around the corporate customers. This is also why Yang Shu’s hardware store can find orders through the process of these platforms. Faced with all the ten trillion markets that are gradually opening, the current important procurement platforms have been deeply cultivating to B Super League for 10 years, completing the platform transformation from 2015 after the purchase of Sunshine China, and actively restructuring the trade mode under the new situation.
Government and enterprise sunshine China purchase, orders to the online transfer, office function company dominates the original brand influence, product customization, after-sales service, customer stickiness and other aspects of the upper hand, from the price of the “red Sea” into the “blue ocean”.
Turnover in the Yangshu store has increased fivefold, with 70 percent of orders coming online.
The difficulty may be that in the reconstructed trade model, the platform income model and the brand income model are completely different