From 2012 to 2015, Deli Jishu in the provincial structure branch, but also on the basis of the Deli collective warehouse network, dominate the digital technology, to create a four-level logistics collection, relying on a national total warehouse, 7 intelligent warehouses, 122 city warehouses, as well as the rapid setting of equipment placement of the pre-warehouse, composed of personal handling capabilities. For them, the product is really not so important, they need more of a marketing mix.
It coincides with the initial digital upgrading of all industries, the effective force platform transformation, through the process of expanding categories, building warehouse networks, building systems, and deeply cultivating large customers.
In contrast to business to C, business to B requires a whole new trade model.
In 2009, China Telecom bid for a printing paper in Yiwu, and Deli Yiwu branch won the bid.
“For example, when banks or operators design benefit packages, how to customize leather books, document covers, zipper bags, mouse pads, rears, staplers and other office products, what kind of umbrellas, humidifiers, cups, suitcases and other gifts, and what kind of household appliances are needed, all kinds of combinations are in our benefit programs.”
Summarizing the experience of government and enterprise procurement, Yang Jie felt that “it is important to solve complex problems.” The person in charge implied. Relying on the effective structure of the national channel business, in the process of dealing with China Telecom branches around the country, a printing paper sold tens of millions of dollars a year.
“We have hundreds of thousands of purchasing documents, napkins, mops, TVS, printers, consumables, etc., and it is important to check information and urge orders every day.”
In the same era as Deli Collection, the group set up a subsidiary specializing in dealing with terminal customers; In 2012, Qixin initially worked alone with SAP, and hired IBM as its consulting consultant, and initially made the input and structure of the manufacturer to the service provider, providing customers with a one-stop overall office solution.
In the process of the growth of M&G Klip, M&G also acquired the Shanghai branch of Aisuke, then the No.1 office supplies distributor in Asia, in 2013 and 2017, and the direct sales business of office products and services suppliers and B2B e-commerce enterprises Odi China, respectively, and increased warehousing and distribution and domestic business. We have a lot of packages available on our platform right now.
In addition to building a full-link digital system online, the procurement platform also needs to build a collection of performance services covering the whole country.
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“We create blueprints and such business and business opportunities!” Right-hand collection of goods products part of the general manager Yang Jie recall.
In order to advance the performance efficiency and ensure the customer’s stiffness, Jishi initially pulled all suppliers to the line, through the process technology through the whole operation process – an order out, what tools are needed, which warehouse the order should go to, what is the size of the goods, valuable or not valuable, which logistics provider to match, tell each other what time to receive goods, all through the process system matching.
to B business is a long-term grinding, inexhaustible upgrading process, the three major brands are in the process of cost integration, process optimization and good reward and punishment, to form their own industry hard strength.
From 2014 to 2017, the collective to large enterprises as a policy, in the national scale to do centralized procurement pilot; After 2018, our B2B digital procurement business has entered a high-speed growth for a long time.” Zhang Ying, a front-line salesperson responsible for procurement in a central enterprise, recalled that as for how to perform the contract on time, “Before that, I called to urge more than a dozen times every day.”
The procurement process of central state-owned enterprises needs to go through the following French models:
Collecting and mining platform suppliers to record, warehousing;
The subordinate parts and branches shall comply with the designated procurement planning and release the procurement requirements;
Suppliers online bidding, bidding, contract signing;
Suppliers are fulfilling their commitments.”
What is the ability to solve complex problems?
The person in charge of a procurement platform told billion Power that companies such as financial securities and the three major communication operators have great demand for products. To this end, Jishi has set up an IT team of 200 people, and launched three procurement models of “Jishi easy mining”, “Jishi Hui Mining” and “Jishi Tongmining” to facilitate the supply of procurement solutions for customers of different types.
At present, Jishi’s warehouse network covers a total area of nearly 1 million square meters, covering more than 300 prefecture-level cities across the country, and also connects its own vehicles with third-party logistics to build a 5G+ intelligent warehousing and logistics system.
At the same time, M&G also launched M&G Klip in 2012, cutting into the scale of sales.”
Complex demand response in the capacity of the procurement platform, the procurement platform needs to exist in the upstream of the national collection and provincial shared supply chain integration capabilities, in the delivery level needs to exist in the regional core intelligent warehouse, provincial shared intelligent warehouse, pre-warehouse coordination to B integrated logistics delivery collection, at the end of the need for divergent types of users to ensure local processing capabilities.
At the business level, the collective B2B business will take the customer as the core, and set up five focus capability systems: bidding finalist ability, business order ability, commodity supply chain ability, storage delivery ability, business full link digital ability, to create a digital, full-scene operation and maintenance material affairs platform.
Of course, the growth rate of three times in three years, the revenue of two years to break 10 billion, but back to the uncable point, the uncable point of Deli to B business comes from a coupling