Yang Jie admitted that we do not know how long we have to go, and we can only test the principle of doubling the wither and double the empowerment on the light target. “This is the paradigm ‘wholesale gross margin’. The effect that can easily lead to is: I can’t supply, he can’t buy, and the list can’t be changed. The strategy of Jishi Mall is to carry hundreds of billions of additional business volume.
Digital procurement is a scale of 10 trillion and digital penetration of less than 5% of the market, there will hopefully be a number of revenue of more than 100 billion, market value of more than 100 billion platforms.
Sales of office products account for nearly half of revenue, but gross margins are only about one-fifth of writing instruments. However, it is still in a stage where the number of large annual collection by a single customer is slowly increasing. The market volume of more than one trillion and the highly different industry names have provided sufficient conditions and space for the hundred-billion-level office property Internet platform.
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Some business recalled, “In the process of traditional procurement before, a list used to let you quote, report it, report it, and report it. When the data accumulation to a certain extent, the industry may initially targeted link optimization, business may be broken up, to achieve end-to-end, point-to-point direct connectivity.”
Under the inexhaustible strengthening of the technology, products, and supply chain, the business volume of several domestic digital procurement key platforms will collectively break through 10 billion. A person in charge of the collective once suggested: “In all the technology platform, in the future, we have accumulated a lot of customer needs and business data, we are also building my focus brand goods for enterprise procurement, collecting office products, office equipment, MRO, employee benefits and so on.”
Brand enterprises with complete supply chain experience such as Deli, Tongxin and Chenguang are more easily completed online and digital Yucheng links.
Morninglight also put forward: “In 2022, the company continues to criticize excellent customers, explore stock customers, collaborate with supply chain upgrading and digitalization to create a trend, and at the same time delay MRO& marketing gift categories, which is expected to continue the trend of high growth.”
Jishi has a business called SMB (Jishi Mining Business), through the process of my upstream cost faded to all suppliers, to achieve business contacts between suppliers, at the same time based on my insight into the light business scene, the data back to the upstream, to assist upstream suppliers to optimize products and advance the quality of things. At this moment, the penetration rate of digital procurement is not high, and the industry is still in the process of gradual concentration.
Yang Jun, general manager of the collective Marketing Department, felt, “At the moment, the market of 3 trillion yuan is only a surface order, and there is still a great potential market that has not been opened.” “There is no original model of enterprise growth, and many characteristics are phased. For example, several teams purchase mineral water, the same is 300 people, a team spends millions of dollars a year, a team spends hundreds of thousands of dollars a year, all of these invisible costs can be precipitated, on this basis can be abstruse and dot.
The Yang Jie feeling of Deli Jishi, platform is a stage characteristic, product or focus competitiveness. Yang Jie explained that at the beginning of its launch, toB Mall was called “Deli Office Mall”, which was changed to “Deli Mall” in 2015 and “Jishi Mall” in 2017.
In fact, when all businesses are online, it is a process from platform to brand.
There are central state-owned enterprise procurement person in charge of feeling, through the process of digital procurement, can differentiate a lot of hidden capital.” At present, the digital transformation of many enterprises still has a process of implementation, and the market scale has not been fully released. “Just doing one link is not the Internet of property.”
Jixin is also building its own focus product line by following the data.
In terms of improving the gross profit space, Concerted implies that the future will improve the gross profit margin through several ways:
Product scale implementation of national collection, improve bargaining power and gross profit margin;
Through process data differentiation and consumption differentiation, to achieve the introduction and replacement of private brands;
Produce enough stickiness with customers, cut into more business situations, and efficiently solve the needs of customers in the scale of gathering;
In the future, with the improvement of the company’s digital operation capability and the expansion of the company’s distribution scale, the company’s fixed cost also has a large room for improvement.
In the process of endless iteration, Jishi Mall will also aim at 100 billion level of business volume.” Some retail experts suggest that “the platform’s income comes more from business commissions and service fees, which is different from the return rate under the brand or self-operated model.” But even then, the platform component is incremental. But with billions of dollars of business, there is still a long way to go.” Yang Jie makes up for it.”
For these brand manufacturers, from brand to platform, it is also a process of brand and platform achievements and mutual improvement.
In the process of transformation from brand to platform, Qixin and Chenguang have to deal with the change of revenue structure under the divergent trade mode.
Relying on data precipitation, brands are constantly optimizing business links and feeding upstream product research and development.
In the process of moving from information technology to digitalization, the government and enterprise Sunshine Huachu has expounded an important driving influence.”
After e-commerce procurement, the products are all dynamic, and the price is also dynamic.
According to the financial report of Morninglight, in 2021, the operating income of Morninglight is about 17.6 billion yuan, including 7.76 billion yuan for office direct sales products, 3.13 billion yuan for student stationery, and 2.82 billion yuan for writing tools. Discontinued tools can be removed, rising raw materials can be made professional, and when the price of home appliances fluctuates, suppliers can also adjust in real time. At the same time, the gross profit margin of office products, student stationery, other products and writing instruments was 9.37%, 33.10%, 44.76% and 40.57% respectively