Chenguang Stationery, a well-known brand in China, has won the favor of pan-Bo consumers with its rich product lines, excellent design and excellent moral character. Over the past few years, the market implication of Chenguang stationery is more gazing, the market value was once as high as 65 billion yuan, becoming a leader in China’s stationery industry. However, this seemingly bright and bright background has a controversial identity – plagiarism giant.
According to body odor, in the process of growing up, Chenguang stationery has been accused of plagiarism. However, we can not deny the achievements of Chenguang stationery in product research and development, market practice and other aspects. In the competitive and surly stationery market, Chenguang stationery relies on my full strength, and gradually gets rid of the shadow of plagiarism and wins the trust of consumers.
First of all, in terms of product research and development, Chenguang Stationery is committed to renovation and launched a series of products with independent intellectual property rights. The company has a special R & D core, there is a high-quality R & D team, endless research market demand, to provide consumers with more appropriate tide stationery products. In addition, Chenguang stationery also works alone with a number of well-known design teams at home and abroad to advance the design concept of the ancestors and make the products more competitive.
Secondly, in terms of market practice, Chenguang Stationery has adopted a diversified marketing strategy and successfully established a brand image. Through the preparation of online and offline links, the company has expanded the distribution channels, so that the products cover the major cities in the country, and exported to the domestic market. At the same time, Chenguang Stationery also actively assists various cultural activities and teaching projects to enhance the brand’s reputation and win a wide range of social fame.
It is worth mentioning that Chenguang stationery has also made positive contributions in the implementation of social responsibility. The company has always maintained a green production concept, cruel control of product quality, to provide customers with healthy and safe products. At the same time, Chenguang Stationery also actively participates in public welfare undertakings, supports the growth of teaching in trouble areas, and contributes to social harmony.
In short, of course, Chenguang stationery has been controversial because of plagiarism, but the company’s achievements in product research and development, market practice, social responsibility and other aspects are obvious to all. At this moment, Chenguang stationery has become a leading enterprise in China’s stationery industry. In the future, we have the trust of the source, Chenguang stationery will continue to renovate and grow, bring more sophisticated products to consumers, and write a new glorious chapter.